Senior Data Analyst

Remote - India

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Job's description


The Senior Data Analyst provides critical insight, reporting and modelling to help develop and iterate our Packt+ subscription products.

This role will work closely with product managers in the subscription team to analyse and report on customer data to understand the performance of our subscription products, from acquisition and activation to feature usage, ongoing engagement and retention.

Reporting to the Packt+ Managing Director, this role will be a key driver of Packt’s data-driven approach to developing new products for tech professionals that help them with their key ‘Jobs to Be Done’ of advancing their knowledge in tech, staying up to date in the latest tech, and solving problems at work.


  • Analyse customer behaviour and deliver actionable product insights in simple, clear reports
  • Analyse effectiveness of acquisition campaigns to optimise market reach, conversion rate and customer engagement
  • Manage the reporting requirements of teams working with direct customers, and turn insights into dashboards
  • Develop, evolve, and measure appropriate key business metrics


  • Commercial judgment: able to understand the commercial drivers that impact on our customers and can discuss solutions in terms of business benefit and ROI.
  • Highly analytical with mathematical background: Able to analyse data, create models and derive qualitative insights to create actionable knowledge, using this to make careful and realistic plans. Able to formulate creative solutions to complex problems.
  • Customer focus: Seeks to understand customer needs, and puts this at the heart of decision making. Is able to get inside the mind of the customer, and can be interested in the same things as our customers.
  • Innovation and change: Introduce fresh insight and ideas, continually seeking improvement.
  • Articulate and clear: Can put ideas across simply and clearly, and organize a complex reality into a simple and logical structure.
  • Co-operation and influence: Sees impacts of change across the organization, gets buy in from stakeholders, positive and creative engagement. Understands and empathizes with other parts of the organization.

    Essential Requirements
    Predictive analytics
    Strong Python programming skills in a data retrieval, manipulation and analysis context
    Retention and churn modelling
    Very strong modelling, data analysis and data interpretation skills
    Proven Microsoft Excel skills
    A strong awareness of and interest in IT
    Project management and process improvement skills
    Ability to collaborate with cross-functional and cross-departmental teams
    Commitment to driving results Strong communication skills with the ability to articulate information clearly

    Working with SQL databases
    Working with graph databases
    Familiar with automation tools
    Familiarity with Google Analytics
    In depth knowledge of social networks, the landscape, tools and techniques
    Building frameworks and systems to automate decision making processes
    Bachelor’s degree in statistics, applied mathematics, or physics

    Person Specification
    Unrelenting interest in problem solving
    Ability to build effective working partnerships
    Acting as a change agent with a clear vision and goal
    Championing all aspects of the marketing function and commercial performance
    Ability to deliver at the detail level as well as the big picture
    Team Player
    Good Communicator

    Gross Salary Upto 17 LPA


You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

  • Bonus scheme 
  • 5 days working 
  • Flexible hours: choose how, when and where you work

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